Rainmen's 'Cloudman' billboard honored
03/25/2010 03:30 PM
The Halifax Rainmen and Colour have had their ‘Cloudman’ billboard recognized by bestadsontv.com as one of the best outdoor executions in the world. Every week, ‘bestadsontv’ announces the best global creative in the categories of television, radio, print and outdoor. The Halifax Rainmen “Cloudman’ billboard was selected by judge Marcus Rebeschini, chief creative officer of Y&R Asia, in the Outdoor category from among hundreds of worldwide submissions.
“To be singled out for a beautifully executed idea, but also to have our work sit alongside creative from the biggest and best agencies on the planet, from Leo Burnett Chicago to TBWA Auckland, is incredible for an agency from our little corner of the world,” said Chris Keevill, President and CEO of Colour. “The Rainmen have a great story to tell, and just because we’re a small market team, doesn’t mean we can’t have an impact that’s global.”
As a component of a broader marketing plan, new corporate identity, modernized look and feel, and social media strategy developed by Colour for the Rainmen, this campaign has helped the team achieve record attendance levels and an increased earned-media presence in the local marketplace.
Already featured on adsoftheworld.com, the bestadsontv.com feature has proven that the size of the client or of the marketplace doesn’t have to limit the impact of the creative. The praise-winning billboard can be viewed at http://www.bestadsontv.com/outdoor_latest.php
About Colour
With offices in Halifax, Moncton and St. John’s, Colour helps clients get closer to people in ways that will get noticed. Their work has helped build such brands as Nova Scotia Tourism, Medavie Blue Cross, the Nova Scotia Liquor Corporation, Stewart McKelvey, the IWK, Killam Properties, Office Interiors, Fortis Inc., Petro Canada, LED Roadway Lighting, Exxon Mobil Canada, Nova Scotia Community College, Husky, SAP, NB Power, and Pharmasave Atlantic.
Contact:\\\\\\ Tim Winchester
\\\\\\\\\\\\\\\\\\ 902-722-3247
\\\\\\\\\\\\\\\\\\ tim@colour.ca
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